As part of the AFE project extension NIFDA undertook to deliver a trade mission to the UK based around the International Food Exhibition (IFE) SHOW IN London on 230-21-22 March 2023
All of the AFE companies received a one-to-one meetings with a range of contacts. On the final day the companies had a study tour of central London food retail stores. Visiting Fortnum and Mason, Wholefoods, Amazon Fresh as well as Borough Market. Investigating what is new in the various sectors and exploring innovation within the artisan market.
- Undertaking gap Analysis
- Benchmarking pricing and Promotions
- Taking photos of competitors Packaging
- Analysing how the store is laid out. What’s on the end space.
- Is there evidence of best practice.