AFE at the International Food Exhibition (IFE) SHOW IN London

As part of the AFE project extension NIFDA undertook to deliver a trade mission to the UK based around the International Food Exhibition (IFE) SHOW IN London on 230-21-22 March 2023

All of the AFE companies received a one-to-one meetings with a range of contacts. On the final day the companies had a study tour of central London food retail stores. Visiting Fortnum and Mason, Wholefoods, Amazon Fresh as well as Borough Market. Investigating what is new in the various sectors and exploring innovation within the artisan market.

Advisory information was shared with the group in advance to encourage them use the study tour to Research their specific sector.

Undertaking gap Analysis
Benchmarking pricing and Promotions
Taking photos of competitors Packaging
Analysing how the store is laid out. What’s on the end space.
Is there evidence of best practice.

You can view a video of the AFE visit here!